Of course we all know the popular beauty and makeup brands you can find at Sephora, Ulta or the drugstore, but what about Indie brands that don’t get as much attention? I follow a lot of natural, cruelty free, indie beauty brands on instagram and I am very intrigued but their products. I decided to create this monthly post where I will choose five of brands to feature. Here’s this month’s top five…
1. Shelby Naturals
I was obviously first intrigued by this brand because my name is Shelby. I thought it would be cool to have a product with my name on it. After keeping up with their instagram posts and browsing their website, I really loved their products. Shelby Ondrus, the creator of Shelby Naturals, is so passionate about creating clean, effective products and she also shares her knowledge via her Youtube channel.
2. Freck Beauty
Freck first grabbed my attention on instagram with their realistic faux freckles product. I love freckles and always wished I had some. The faux freckle trend became popular in the beauty community last year, so I thought it was genius that this brand created a product specially for that. Freck recently expanded into skincare with their range called the Cactus Collection. I hope to continue to see great things from this brand.
3. YLLO Beauty
YLLO Beauty is natural beauty for a cause. I appreciate beauty brands that also give back. Their products involve turmeric which is known to have positive effects on the skin. 10% of purchase proceeds go to Plan International Canada’s Hatibandha Project which helps to end child marriages in south Asian countries.
Finding nontoxic, cruelty free nail polish can be a challenge. Sundays not only has their own line of polish, they also have two studios in New York City where you can get your nails done. They pride themselves on creating a nontoxic, clean environment for their clients. They are revolutionizing the nail industry because pretty much every nail salon around uses products that are toxic and not cruelty free.
5. Kai Fragrance
Like nail polish, clean, cruelty free fragrances are also hard to come by. Kai offers a range of bath, body, home, perfume and hygiene products that are infused with natural essences.
Which indie beauty brands are on your wishlist or which brands should I check out?
lots of luv – shelrosebeauty